BeadWORKS partners with established women’s groups in conservancies to help them turn their traditional craft skills into a viable, sustainable business. There are over 1,000 women in nine conservancies now involved in the business, making beaded jewellery, trinkets and accessories. With support from NRT Trading, these products are sold to customers in the USA, UK and Australia and online via the BeadWORKS website.
NRT Trading provide women with raw materials such as beads and elastic, as well as training in product development and accounting. BeadWORKS market days are held in different conservancies every month, where raw materials are issued and finished products collected and paid for. Each women's group is lead by a Star Beader, who oversees production and performs quality control. There is one Superstar Beader appointed to coordinate all the Star Beaders of a particular region.
In a patriarchal society where women often lack any formal education, BeadWORKS is empowering women to become entrepreneurs and leaders. It allows them to diversify their family's income, reduce household reliance on livestock and take an active role in their conservancies.